HP says its print-on-demand technology “makes it possible for readers to customize the content of their books and print them on demand, eliminating costs and paper waste typically associated with traditional book publishing.”
To create a book, a reader answers a few questions, uploads personal photos and text, and hits “publish.” The HP web platform uploads the reader’s customized pages to a designated print service provider, which then prints the book using HP Indigo digital presses. Publishers eliminate the need for large press runs and remove pre-publication costs, HP says.
With photojournalist Rick Smolan, HP is now offering “The Obama Time Capsule” as its first coffee table book, which can be customized, covering President Barack Obama’s career and first 100 days in office. The photo book merges each buyer’s name, photos and comments with photographs by “leading American photographers and original commentary from noted writers.” The $35 book is exclusively available via Amazon.com.
May 26, 2009
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