In the weeks prior to the Photo Marketing Association's annual spring tradeshow, many companies have announced their new lines.
Resolution has generally risen to 10-12MP, and true distinctions in compact cameras this year all but come down to whether video is captured in old standard definition [VGA 640 x 480], 720 high-definition, or full 1080 HD.
1080 HD is still a rarity in pocket cams -- but 720 video is even coming to phones. See "Phones add better cameras" below.
Also this year, many companies have added some form of "Smart Auto" mode which, in retrospect, seems like an obvious no-brainer.
We've said for a few years that few things are worse in photography than finding out, long after that special moment, that your camera could have captured a much better picture than the dark blur you got... if only you'd known the secret sauce of correct settings to make it yield its best image.
But once customers spend their money on a camera, they shouldn't have to also spend their time learning how to use it. In every digital camera is a computer, and today there is enough processing power for it to do more of the work.
Most fundamentally, the camera should be smart enough to look at the scene at which it's aimed and determine which of its many features and scene modes would yield the best picture; the customer should not have to make that determination every time.
We're happy to see that functionality now making its way into a wide range of consumer cameras.
For example, Canon says its Smart Auto uses data from optical image stabilization, face detection and motion detection to "intelligently select the proper camera settings based on the specific shooting conditions of each scene, ensuring that all images are accurately focused, exposed, stabilized and white-balanced before the shutter is even pressed."
Fujifilm's SR automatic scene recognition also optimizes exposure, focus, white balance and ISO.
"You can go from a walk in the park to taking pictures of a flower and then back to beautiful landscapes or indoor birthday parties, and the camera will know what to do to get the best shot," Sony says.
Or as Samsung puts it: "If the user is taking a photo of a mountain range, Smart Auto will automatically select the Landscape scene mode. If the user then proceeds to take photo of an individual, Smart Auto will switch to the Portrait scene mode - no manual interaction is required."
And while you might think that having the camera do all this thinking for you would slow your shooting too much -- Sony, for example, says its intelligent scene recognition changes the setting in one-thirtieth of a second.
Panasonic debuted its "Advanced Intelligent Auto" function this time last year.
This time around, everyone is on the bandwagon...
And unlike, say, the megapixel race, this is one feature set that brings immediate advantage to the customer -- and immediate improvements to photography.
February 20, 2009